How Coronavirus affects the communication of the travel industry

At the moment, it feels like the Coronavirus (COVID-19) outbreak could potentially decimate the global travel industry, and every day seems to bring bad news.

The International Air Transport Association is projecting that airlines could lose $113 billion due to the crisis in 2020. Ryanair has reduced international flights to certain destinations by 25%, while American Airlines has reduced its summer schedule by 10%. Hotel chains are reporting dramatic rises in cancellations, while major events are being called off daily, further denting visitor numbers in global destinations.

All of this is alarming, but panic or despair can’t be the most productive response. The question is, how can travel businesses weather this developing storm?

This is an area where content comes into its own, protecting brand reputations, maintaining links with customers, and positioning companies to emerge from the crisis at full speed. So let’s explore how that might work, and how content can help.